Beat the Traffic

Get There Sooner

Beat the Traffic is a traffic app that pulls in data from various sources to provide you with the best, and fastest, possible route to your destination. We brought this campaign to life using Toronto's standard street signs – delivering smart, strategic headlines that were both playful and informational.

 
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Contributions

Eric Belanger:
Concept, Art Direction

Mike Fragomeni:
Concept, Copywriting

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