Gilda’s Club
Seriously?
The Seriously? campaign was developed to highlight the difficult, and awkward, conversations around cancer – all based on actual comments provided by Club members.
Contributions
Eric Belanger:
Concept, Art Direction, Design, Illustration
Kat Honey:
Concept, Copywriting
It’s Always Something
Gilda's Club Greater Toronto (named after famed comedian Gilda Radner) is a charity that offers emotional and social support for not only those who have been diagnosed with cancer, but those affected by it. Through their big red doors, you'll find support, education and social interaction for the 'whole family' – so that no one faces cancer alone.
"It's Always Something" is the club's annual fundraising gala – a variety show titled for the catchphrase from Roseanne Roseannadanna, one of Radner's most notable characters.
Contributions
Eric Belanger:
Concept, Art Direction, Design
Kat Honey:
Concept, Copywriting