Additional Ads
It all begins with an idea. And below are a few that alone couldn’t make a full case study, but collected, show a range that might not have yet been shared.
Truform Media Group
As the year’s end approached, people felt anything but festive. Truform couldn’t celebrate with clients in-person. Still, we wanted to share a little joy — from a safe distance. Instead of trying to distract from a dreadful 2020, we embraced it with a series of dissolving soap sheets.
DIY haircuts. Marathon Zoom meetings. Perpetual pivoting. People could wash their hands of these mundane miseries. Place the sheet in your hand and just add water to lather 2020 troubles away. Such a cathartic way to maintain healthy hand hygiene.
Soap sheet manufacturers advised us that it was impossible to produce printed soap sheets. Instead, we worked closely with the printer, prototyping to produce a new custom-message soap sheet product.
Goodbye 2020, and good riddance.
Contributions
Eric Belanger:
Concept, Art Direction, Design, Photography, Videographer, Editor
Kat Honey:
Concept, Copywriting
Awards:
Bronze Caples
ADC shortlist (3x)
Marketing Award Merit
Sleep Country
Poster to announce the opening of a new store in New Brunswick. Using the provincial flag as the hero and swapping out the mainsail for a mattress seemed like a fun idea.
Contributions
Eric Belanger:
Concept, Illustration
Josie Serpa:
Copywriting
Alert Ready
In educating the nation about Canada’s new emergency alert system, we wanted to convey a simple message: this alert system is designed to save your life. If you hear the alert, you need to act. Items in and around your home can be replaced – you can’t.
Contributions
Eric Belanger:
Concept, Art Direction
Mike Fragomeni:
Concept, Copywriting
Ryan Taylor:
Art Direction, Design
Bull’s Eye
We went through at least 40 different headlines for these grocery store posters. These three didn’t make the final cut, but were the three that I loved most.
Contributions
Eric Belanger:
Concept, Art Direction
Mike Llewellin:
Concept, Copywriting
Montefiore
Montefiore is a NYC-based hospital system that wanted to inform New Yorkers that world-class transplant care surgeons were just down the street from where they lived.
